We are ‘the people formerly known as the audience’ (Jay Rosen).
Allow us to guide you through the internet where you can express your opinion, share other peoples opinion, create content and change the world.
From ‘You To Me’ To ‘Me To Everyone’
Pick up a classic English novel, what do we do with it? We read from left to right and that’s about it. Now go to a popular social networking site (e.g Facebook), what do we do? We still read from left to right but we cal also ‘share’, ‘follow’, ‘post’, ‘comment’ and so much more. What happened between the book and the internet that allowed this interactivity? What implications does it have on us?
Before the Internet, media was generally consumer driven. We would ‘consume’ the message/medium we had available to us. With the rise of the Internet and sites such as Facebook, Youtube and WordPress; participation in the creation of the content available. This allowed us, the ‘audience’ to become more than just that.
The beauty of the Internet is, arguably, it’s freedom. Books, Television and Radio often allowed it’s audience to communicate with it’s producers but it always went through a filter of some kind. Ultimately the producer and the user stayed separated. The Internet is far too vast to mediate like this. The low cost of entry to the internet opened it up to a wider user network. This lack of ‘mediator’ allows users to express their opinion no matter how outlandish it may be.
Social Networking Media Used Activism; It’s Super Effective
Social media has given us the ability to spread information and ideas worldwide at the click of a button without having to go through an entry cost or regular censorship. With this, regular people and their opinions have been able to gather followers en masse to influence politics and real world matters with greater force than ever seen before.
The downside to this simplification of networking is ‘slacktivism’. This is putting in minimal effort towards a cause to seem like you’re helping when in reality you are not. This also includes supporting causes with no credible background, causes with no actual cause or genuine intention and causes that work on unethical circumstances (primarily for money).
It’s as simple as 1-2-3. A Howcast video on the process of social media effecting social change (Click here to view in Youtube)